WorkClub provided the UI/UX and we oversaw the application development in-house at Switch Embassy. All the interactions and issues were documented with video and pictures along the way. Below is a video of a working software prototype before the UI design was applied to the product.
FIRST FULLY INTEGRATED tshirtOS PROTOTYPE
This design was made for the Budapest presentation in October 2013. Since Work Club and Ballantine’s were both based in Europe, one of our main forms of communications were daily and weekly video updates of the process of making the product.
BUSINESS VALIDATION AND CUSTOMER SURVEY
Post-delivery of the tshirtOS analysis was done to understand if tshirtOS is a viable product for the business. As part of building the business model canvas, 120 interested potential customers did a survey to understand what would make a possible MVP to kick off. The conclusion was the product is too expensive for mass production investment and the price points only work with promotional campaigns or specialty events.
INFOGRAPHIC RESULTS FROM SURVEY
We first defined the necessary parameters with Ballantine’s team to understand our MVP and align expectations. Then, we built multiple non-functioning prototypes to test weight, material, fit and LED location. Next, we prototyped the hardware with rigid PCBs before transferring it over to the specialized LED thread circuits (designed by Switch Embassy and produced by Forster Rohner Textiles). The process included prototyping, user testing, production and manufacturing, software development, and Quality Control measures and guidelines. The project took nine months from concept to delivery.