As Branding Strategist Alison’s role was to build a brand, from the ground up for a new space company start-up that will last for millenia.
Compass was looking for a new, vibrant explainer video for their new and improved service offering and brand design. The goal was to emphasize their complexity through simple geometric shapes and lines and accessible wording that works with the new website design and materials.
The first part in a two part series about the lessons learned as a fashion technologist who has researched and worked with both the fashion and wearable tech industries.
Here is the link: http://www.inc.com/springboard/the-marriage-of-wearable-tech-and-fashion-design-how-to-make-it-work-part-1.html