As Branding Strategist Alison’s role was to build a brand, from the ground up for a new space company start-up that will last for millenia.
The washable, programmable, instantly customizable t-shirt for Ballantine’s marketing campaign.
A Stealth DNA company needed to take its idea to investors and build an MVP with a cohesive and approachable brand and UX/UI approach.
I had the distinct privilege to do customer insight and UX research for BOSE AR sunglasses.
Compass was looking for a new, vibrant explainer video for their new and improved service offering and brand design. The goal was to emphasize their complexity through simple geometric shapes and lines and accessible wording that works with the new website design and materials.
The first part in a two part series about the lessons learned as a fashion technologist who has researched and worked with both the fashion and wearable tech industries.
Here is the link: http://www.inc.com/springboard/the-marriage-of-wearable-tech-and-fashion-design-how-to-make-it-work-part-1.html
Now, in 2015, we have Ringly, a line of metal and stone rings that are elegant fashion jewelry, and much more. The Bluetooth connected rings vibrate and light up to notifications from your mobile phone.
Fashion and technology is not about the technology at all. It is about sharing, augmenting, and expressing who we are as human beings.
Switch Craft, published by Random House/Potter Craft, features 20 ultra-modern projects that are equal parts fashion and function. Using sewing techniques and terminology, technology is presented as beautiful and accessible.