Interactive Lighting: Four different options for an interactive lighting design controlled by the visitors of the Samsung Welcome Experience. In the chosen design, the patrons pick a musical tune located on a cell phone attached to the interactive kiosks. Once the music is queued, the lighting in the space changes to match the mood of the music creating its own distinctive ambiance.

Content Cues: The content cues are stand alone flash based applications residing on Samsung i700 phones mounted on the interactive display poles at the Samsung Welcome Experience. The i700 devices hold a variety of designed content; including movies, interactive screens, and sound files which  relate to the featured content on the display pole. The user navigates through large graphic buttons using his/her finger on the small touch screen interfaces to learn more.